I think this is a good discussion of website carousels and their types and uses, and good practices for each:
While About pages are extremely important, I’m afraid they don’t belong in any sort of carousel – so you can forget that. Remember that each type has a distinct purpose:
- Content provides fresh content for visitors to consume
- Information tells a story, all slides are linked to one subject
- Navigation segments your visitors, getting them into your conversion funnels
Many anecdotes around the web seem to say things to the nature of “carousels are useless” or “ignored,” and may even “look like adverts,” with little good to be said: